A naturalistic observation study on bike hiring in London, utilising theories of situated action and mental models, resulted in design guidelines that aligns the app with industry standards, incorporating multimodal signifiers, and addressing user expectations to improve the overall experience.

A moderated, multi-dimensional usability study evaluating the functionality and efficiency of The British Heart Foundation (BHF) website. The primary goal was to measure user experience, understand online shopping and support journeys, and identify core navigation constraints.

An end-to-end UX research and web development project that transformed complex Afro-textured hair concepts into an accessible, non-ecommerce educational platform, improving site navigation directness by 36% through data-backed information architecture.

This project aimed to enhance visitor experience and promote ecological preservation in St. James Park. Through research, including naturalistic observation and interviews, it was found that visitors face challenges interacting with wildlife and navigating the park.